Independent product · iOS app

Today

One question. Every day.

A minimal journal that asks one meaningful question each morning, and keeps the answers private. Brand, iOS app, widget and website, designed and built end to end.

Download on the App Store
Role
Design & development
Platform
iPhone
Status
Live on the App Store
The Today Journey screen: a Looking back card, 30 answers, 30 days in a row, and a mood mix
The Today question card for October 6 over a mountain photograph: What's a lesson today tried to teach you?

The challenge

Journaling, without the blank page.

Most journaling apps ask too much: a blank page, a streak to protect, a feed of other people's reflections. Today asks one question a day, and nothing else.

The whole ritual takes about two minutes. A photo card with the date and the question, a free answer, a tag for how the day felt, and a skip button that never makes you feel guilty. Every answer becomes a coloured dot in a Journey timeline, and Looking back resurfaces one from a week, six months or a year ago.

Privacy shaped every decision: Face ID lock, iCloud sync with no accounts, no ads, no AI reading the entries, and a widget that only ever shows the question. Designed, written and built end to end: the brand, the 413 questions, the iOS app and the website.

01 / The experience

Two quiet minutes.

Today guides you through one small, intentional loop: a single question, a quiet place to write, and a personal archive you can look back on.

  1. The Today question card for October 6 over a mountain photograph: What's a lesson today tried to teach you?
    Read a question. A new, thoughtful question every day to help you reflect.
  2. Writing an answer in Today: the question, five mood tones and an empty text field
    Write at your pace. A calm, focused space to collect your thoughts.
  3. The Today Journey screen: a Looking back card, 30 answers, 30 days in a row, and a mood mix
    Look back over time. Your answers become a colourful timeline of who you've been.

02 / The design

Warm by design.

Today's visual identity is calm, warm and minimal: natural tones and clean typography, so every detail, from the icon to the interface, feels approachable, focused and timeless.

The Today app icon: a soft peach-to-sage pebble with a small dark dot
App icon
  • Cream #F1E8D9
  • Ivory #FFF9EF
  • Ink #282219
  • Accent #C98C60
  • Soft Sand #EAE3D8

Typography

  • Aa Source Serif 4 Headings, questions
  • Aa SF Pro UI, navigation, labels
The Today question card for October 4 over a photograph of mist and mountains, with the Answer button
The Today tab bar: Today, Journey and SettingsThe mood mix: Rough, Low, Okay, Good and Great with coloured barsThe Daily reminder setting with its toggleOctober in the Journey: one dot per day

03 / Beyond the app

A small moment on your home screen.

Today also lives on the home screen, with a set of widgets that bring the day's question to wherever you are.

  • The Cream widget: the day's question on an ivory card Cream
  • The Ember widget: the day's question on a warm peach gradient Ember
  • The Dusk widget: the day's question in cream on deep indigo Dusk
  • The Orb widget: the day's question beside a soft peach orb Orb

One question at a time

Today is live on the App Store. Thoughtfully written questions rotate through the year, so a daily reader never sees the same one twice, and every part of it, from the wordmark to the widget, came from one desk.

  • 413 Questions rotated through the year, never repeated within it
  • 5 Mood tones every answer becomes a coloured dot in the Journey
  • 0 Accounts no feeds, no ads, no AI reading your words

Enough about me.

Let's talk about your app idea.

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